La Tahzan engages more customers through app chat

Young Indonesian entrepreneur launched health products business on potential for dates to boost fertility and pregnancy rates.

Jakarta: Health products brand La Tahzan has been among the multitude of commercial opportunities available during Ramadan with owner Mutiara Nisa offering her customers a variety of dates, honey, saffron and herbal initiatives to complement their attempts to fall pregnant.

Arabic for “don’t be sad”, La Tahzan has the goal to share happiness with customers, employees and the surrounding community. Nisa established the shop in 2018 as a side job on e-commerce site Lazada.

Starting by listening to the wishes of those around her who believed young dates were good for getting pregnant, Nisa offered young date products to friends running a pregnancy programme. Unexpectedly, many of them fell pregnant, prompting Mutia to expand her business and focus on health products to support pregnancy programmes and maintain immunity. 

“We want to share our happiness … including providing various products believed to be efficacious in helping with pregnancy programmes such as dates, zuriat fruit and other health products. Alhamdulillah, many people love the products we offer,” Nisa told Salaam Gateway.

From a home business, La Tahzan has expanded to the stage of recruiting resellers and is no longer Nisa’s side job. She has boosted her employee numbers and chosen to empower vocational high school (SMK) graduates by training them with good administrative and marketing skills.

Mutiara Nisa selecting an order (Courtesy: La Tahzan).

Nisa hopes to support people with the potential to achieve their dreams and aspirations, in terms of economy and skill improvement. La Tahzan currently employs 20 employees in Jakarta and owns a warehouse and cold storage to maintain its products efficacy and quality.

“The happiest thing is when the customer is successful with her pregnancy programme … In addition to wanting to continue to give hope to others so they won’t be sad, we also dream of being the number one provider of natural health support products in Indonesia,” Nisa said.

She added that success was not “just about profit”, but also about where the company could make people happy and their dreams come true.

“That’s why we are happy to hear customers are successful in their health and pregnancy programmes or see our employees and resellers are growing,” Nisa added.

La Tahzan's Chat Feature (Courtesy: La Tahzan).

Leveraging e-commerce Chat Feature

While maintaining e-commerce sales performance was not easy, Nisa’s persistence in studying various features and improving her marketing through the Lazada University has helped develop La Tahzan.

“To win the hearts of customers, there are several tips. First, keep the product quality. Second, provide quality customer service. The chat feature in Lazada helps me provide services while educating customers quickly and effectively. Third is social media marketing – take advantage of social media to attract customers’ attention and drive traffic to stores in e-commerce,” said Nisa.

She believes maintaining good communication with customers was key to business growth. Usually, potential customers ask plenty of questions about the efficacy of certain products before buying. Consequently, answering their questions quickly while providing education through the Lazada online chat platform was one way to provide satisfactory customer service. Sellers can optimise their customer relations via the customer engagement management (CEM) feature that simplifies the sellers’ communication channel.

“Chat is not only for answering questions, but also a channel for building relationships that has the potential to bring in more income when additional sales occur through up-selling and cross-selling,” Nisa said.

© SalaamGateway.com 2022. All Rights Reserved