Muslims spent 5.2% more on halal food, pharma and lifestyle in 2018, says global Islamic economy report

Muslims spent $2.2 trillion in 2018 on food, pharmaceutical and lifestyle sectors, up 5.2% from 2017, says a report released in Dubai on Monday (November 11).

The growth is fuelled by ten driving factors, said the State of the Global Islamic Economy 2019/20 report from DinarStandard, the parent company of Salaam Gateway.

“Global growth is underpinned by 10 key drivers that include high growth and affluence among Muslim populations, increasing adherence to ethical values, continued engagement by global multinationals and investors, and a growing number of national strategies dedicated to halal products and related opportunities,” said the report.

63.6%, or $1.37 trillion of global Muslim expenditure went to food and beverages and the remaining 36.4% is divided among apparel and footwear, media and recreation, travel, pharmaceuticals, and cosmetics.

Apparel and footwear is the second largest sector at $283 billion spent by Muslims in 2018 compared to $270 billion in 2017.

This is followed by $220 billion spent on media and recreation versus $209 billion in 2017.

Travel accounted for $189 billion in 2018, up from $177 billion in 2017.

Pharmaceuticals expenditure stood at $92 billion from $87 billion in 2017 and Muslims spent an estimated $64 billion on cosmetics in 2018 compared to $61 billion in the previous year.

DinarStandard forecasts total Muslim expenditure on these sectors to reach $3.2 trillion by 2024 at a cumulative annual growth rate of 6.2%.

INVESTMENTS

The report estimates $1.2 billion was invested globally in Islamic economy companies, a 399% increase on comparable transactions compared to the previous same twelve months ending July 31.

Corporate deals lead, with 80% of all investments, followed by 13% by private equity, 6% from venture capital and 1% from angel investors.

DinarStandard said halal products attracted the lion’s share of investments, accounting for 54% of deal value, followed by Islamic finance at 42% and 4% in Islamic lifestyle, mainly in modest fashion and Muslim-friendly tourism.

“Halal pharmaceuticals, cosmetics and Islamic-themed media, although attracting investment, lag behind,” added the growth strategy research and advisory firm.

Future enablers for investments in the global Islamic economy include the $3.2 trillion sovereign wealth assets held by the 57 member states of the Organistion of Islamic Cooperation (OIC), as well as in the $11.3 trillion in global lslamic wealth, said the firm.

For 2020, this wealth could be channelled to key opportunities primarily across six segments identified by DinarStandard.

These are halal ingredients, meat-based meals and snacks, Islamic fintech, Islamic trade finance, umrah travel tech, and luxury modest clothing.

The State of the Global lslamic Economy report has been published annually since 2013. 

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