U.S. processed meat firm Johnsonville eyes new halal markets with purchase of Malaysia's PrimaBaguz

Wisconsin-based Johnsonville has acquired halal meat-based products company PrimaBaguz from Malaysian private equity firm Ekuinas.

Johnsonville International president Michael Suprick said the company's investment in PrimaBaguz will allow it to further expand its international footprint into Southeast Asia. 

"With the country’s strong market share in the halal food manufacturing industry, we look to use PrimaBaguz’s capabilities to further penetrate markets looking for premium meats, both within Malaysia and in growing markets throughout Asia and the Middle East," said Suprick in a statement on August 26. 

The company acquired PrimaBaguz from Malaysian government-linked private equity fund manager Ekuinas for an enterprise value of 175 million ringgit ($41.9 million).

Johnsonville is a processed meat company with products including sausages, meatballs and other protein items for retail, wholesale and foodservice. 

PrimaBaguz manufactures halal meat-based products including sausages, cold cuts, meatballs, patties, soups and sauces. It supplies to local and global food industry players in quick service restaurants, hotels, restaurants and caterers, as well as wholesalers. The company sells over 100 products to more than 15 brands in Malaysia and ten other countries, according to Ekuinas. 

Ekuinas acquired PrimaBaguz in 2013. It said its investment in the company resulted in a 75% growth in revenue for PrimaBaguz.

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